Most corporate wellness programs claim to improve employee health or lower health care costs. Yet, clearly, many programs fall short.
Offering a free lunch-and-learn on nutrition won’t change people’s eating habits. Providing a subsidized gym membership won’t make people exercise more. And giving people fitness trackers won’t drastically change their health.
People need simple strategies and tools they can implement immediately. Moreover, they need a workplace culture that shows how the organization values their health and wellbeing. To get people engaged, you must:
· Make it easy. Programs offered onsite increase participation.
· Make it convenient. Offer programs at breaks, lunch, or online.
· Make the choices clear. How to participate should be easy to understand.
· Make the benefits obvious. Highlight relevant program benefits in marketing.
· Make it part of the culture. Integrate and embed these practices into meetings and executive practices.