4 Things No One Tells You About Counting Calories

Calories count but counting them is catastrophic. I know because I’ve tried. The math has so many sources of error that most attempts at caloric bookkeeping are fruitless. Inaccuracies in nutrition labels, ambiguities in serving sizes, impacts of cooking methods and complexities in the way our bodies’ digest and metabolize food create one big calorie counting conundrum. 

I know this is bad news. Sorry. As a nation struggling for better health, calories are everywhere. Walk into Starbucks and see that 440 calorie scone staring at you from behind the glass. Go to dinner at Cheesecake Factory and order off the Skinnylicious menu with items of 590 calories or less. You can even try Google’s new Im2Calories algorithm to analyze a still photo of food and estimate how many calories are on the plate.

Yes, your body has a daily energy requirement, and eating less than that amount is necessary for weight loss. But we are led to believe that if we just add up all the calories in our food and subtract this number from our daily energy requirements, we will have done our nutritional due diligence.


It’s not such a simple task and here are four reasons why:

1. Calories contained in food don’t necessarily equal calories used by the body.

Calories are measured by a device called a bomb calorimeter that determines the amount of energy stored in food by burning it. However, human digestion and metabolism are much more complex than combustion that takes place inside a lab. For one, our bodies do not completely burn food into ash. (Take a look in the toilet if you need evidence of this.) As a result, calorimeters produce values of energy in food that do not accurately account for our body’s ability to utilize that energy. 

The calorific cost of processing food varies for different macronutrients. For example, highly processed or refined foods tend to be easy to digest, allowing our body to use their energy (i.e. calories) easily. In contrast, foods that are high in protein or fiber require more energy to digest. Our bodies have to spend energy to get energy, so the net gain is less than the actual amount of energy available in the food. (This is where the idea of negative calorie foods came from).  In fact, the New York Times did a fun quiz on this exact topic called, The New Logic of Calorie-Counting. Can you determine which of these foods’ reported calorie counts are off?

For instance, proteins can require upwards of 35% of their total calories to digest. This means that 100 calories from chicken may only provide 70 or 80 net calories once the digestive process is complete. Conversely, 100 calories from gummy bears will provide, well, about 100 calories. Great if you need an immediate source available energy. Not so good if your trying to limit your calorie intake (or control your blood sugar, but I’ll save that topic for another time).

Like proteins, foods high in fiber tend to have less usable calories than listed on the label because fiber cannot easily be broken down by the human digestive system. Since these calories are poorly recovered from the food, some companies will subtract dietary fiber from the total calorie count, while others will not.  

For example, the Quest Bar below does not include dietary fiber in the carb count. If it did, the actual calorie count for one bar would be closer to 240. In contrast, the black bean nutrition label at right does include fibrous carbs.

If you subtracted out the 14g of fibrous carbs, the total calories per serving would be closer to 100, 30% less than what the label says. Bottom line: labels can be deceiving. You have to read carefully and do the math. Annoying right?

2. Rounding rules on product labels distort the accuracy of calories in food.

For instance, food manufacturers are allowed by the FDA to round serving sizes to the nearest ½ . Even worse, they can have ambiguous words like “about” X servings per package. Fats, carbs and proteins can also be rounded the nearest ½ gram, so anything less than 0.5 grams can be listed as 0 on the label.

This loophole has been well documented in terms of trans fats. Products that still contain trace amounts a trans fat, as evidence by partially hydrogenated oil is on the label, still claim to have zero because the serving size is rounded down. (See this NPR story for more info: Trans Fat: When Zero Isn’t Really Zero)

For instance, a food item that contains 0.4g fat, 0.4g carbs, and 0.4g of protein could be labeled as 0 calories, even though it contains around 7. Manufactures exploit these labeling laws by altering serving sizes to make items appear less calorific than they actually are.

Take I can’t Believe it’s Not Butter spray as an example.

A serving size is only 0.20 grams which means the all the macronutrients can be rounded down to zero, leaving the illusion of 0 calories per serving. However, one bottle contains 1130 servings, and the primary ingredients after water are soybean oil, olive oil, and sweet cream buttermilk, all of which contain significant calories. The result is a bottle that says 0 calories but may actually contain hundreds (over >700 by my estimations).

Maybe it should be called I Can’t Believe Anything You Tell Me spray???

While .5g might seem like a small margin of error, such inaccuracies compounded over many servings throughout the day can add up. The average person looking to lose weight may only need to reduce their total caloric intake by 10% a day. Obtaining 10% accuracy in the calories you consumed is difficult unless you want to be one carrying a scale around all day measuring your meals before and after you eat. 

What happens if you leave a bite on your plate? Did you account for those calories? Are you meticulous about rounding errors and weighing portion sizes down to the 0.5 gram?

3. Cooking changes the available energy and nutrients from food.

Generally speaking, cooking food makes digestion easier and frees up more calories than eating the same food raw. The heat from cooking breaks down some of the molecular bonds in food, saving our digestive system from working as hard. This is especially true for proteins and starchy foods. Cooking meat for example causes the muscle fibers to loosen and degrade, which increases the surface area exposed to digestive enzymes so more protein can be assimilated by the body.

As for starchy foods, heat breaks down cell walls, not only making it easier to chew (think a raw potato verses a cooked one), but also can improve digestion (perhaps one reason why our caveman ancestors started cooking foods). While the amount of energy freed up in the cooking process may be small, small changes consistently over time can make a big difference. 

Interestingly, some cooking methods can actually decrease the available energy in food by changing the chemical structure from an easily absorbed form to a less digestible one. For instance, boiling potatoes and then letting them cool by sticking them in the fridge creates something called retrograde resistant starch. (Read a good overview of resistant starch at Marks Daily Apple).  The cooking and cooling process changes the chemical structure of the carbs in the potato making them behave more like fiber (woot! woot! I love my fiber!) 

The same effect has been found in rice cooked with oil and then cooled overnight. There resistant starches are not absorbed in the small intestine like other carbs; instead, they travel into the colon where gut bacteria metabolize them as fuel.  This leads us to point #4, and perhaps my favorite, the influence of your gut bacteria in energy balance.

4. The metabolic exchanges occurring between the food we eat and the countless bacteria in our gut are so complex that we don’t understand the math.

The effect of our gut microbiota (a fancy term for the trillions of bacteria that live in our digestive tract) in the amount of energy we get from food is only beginning to be uncovered.  We do know that food affects our gut bacteria and gut bacteria affect our metabolism. We also know that lean people generally have different quantities and types of bacteria living in their gut compared to those who are overweight (more Bacteroidetes than Firmicutes).Researchers believe this difference in gut bacteria plays a role in how we store fat, balance blood sugar and cholesterol, and respond to hormones that make us feel hungry or full.

There is compelling evidence that the wrong mix of microbes can help set the stage for obesity and diabetes by changing the way foods are digested. In simplest terms, gut microbes can up or down-regulate energy uptake, in part by digesting otherwise indigestible fibers in our diet (the importance of dietary fiber again!) This process produces short-chain fatty acids (SCFA) that can directly affect metabolism, hormones and inflammation. See the diagram below for an overview of all the downstream effects SCFA have on reducing hunger and promoting weight loss. 


Despite our nascent understanding of how gut bacteria affect how we absorb and use the energy from food, it is clear that our gut microbiome dramatically alters the energy balance equation. Oversimplified thermodynamic calories-in/calories-out equations cannot account for this complexity. This conundrum, compounded with the effects of cooking methods, digestive energy expenditure, and rounding inaccuracies in nutrition labels should make you reconsider whether tabulating all the calories listed on food labels is worth the fuss.

Counting calories may be a useful tool for gaining awareness of your food choices, portion sizes, and macronutrient intake. If you have no idea how much energy you’re taking in each day, it’s a good place to start learning what your body needs. The danger is falling into an oversimplified view of energy intake and expenditure. Don’t outsource your hunger and appetite awareness to the calorie counting gods—they’re terrible bookkeepers. As Precision Nutrition founder Dr. John Berardi says, “long-term success relies on you developing, and using, your inborn signaling systems. Which is why calorie counting, while it sometimes produces results in the short-run, can often backfire in the long-run.”

Take-away message: 

Your metabolic response to food isn’t always predictable. The amount of energy your body assimilates may be very different from what the food label says. Don’t put all your faith in the math.   

Our bodies are remarkable at balancing our energy intake and expenditure when (and this is a big “when”) we honor our hunger and fullness signals, and (and this is a big “and”) we eliminate artificial junk foods, flavorings, and toxicants that highjack and disrupt our innate signaling process. 

Action Steps: 

  • Clear out junk from your diet. Then learn to trust your innate hunger and fullness signals.
  • Nourish your gut bacteria with lots of fibrous veggies and fermented foods. Soluble fiber is especially important for supporting healthy gut ecosystems.  
  • Consider how cooking methods may affect the health of the foods you eat. 
  • Read nutrition labels carefully and do the math yourself.
Though this is also oversimplified since some energy can be recovered from fibers, there is no consensus on exactly how much

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